Anjum, M. N., Idrees, F., Syed, N. A., & Sohail, A. (2025). Entrepreneurial Orientation and Digital Marketing Adoption as Enablers of Sustainable Business Performance: Mediating Role of Market Responsiveness in Manufacturing Firms. ProScholar Insights, 4(2), 206-216. https://doi.org/10.55737/psi.2025b-42099